PPC is considered one of the most effective marketing methods when looking for a fast-track route to enhancing both website visits and lead quality, as well as driving improvements to conversion rates due to the increased commercial exposure. On top of all of this, being charged only when a user engages with your advertisement allows you to regulate your budget, track potential lead progress and monitor consumer demographics.
Team In India has a professional team of PPC experts, trained, guided and experienced to fetch best results for your business. We know exactly what it takes to make a business successful and our services are directly proportionate to our understanding and knowledge. We’re competent of delivering tailor made solutions to perfectly suit your business needs and requirements. We’ve got the right skills in hand and we make use of them in the best way possible.
With well-designed PPC ads, you can attract an influx of quality leads that are actively looking for your products/services. Whether you’re looking to attain local or international clients, highly-targeted, intuitive campaigns can help you reach a vast audience and achieve enhanced brand exposure.
Using a multi-layered approach to these campaigns allows you to test different techniques and optimise the way you promote your brand. This ranges from relevant keywords, competitor analysis, remarketing based on your audience’s past behaviours and focusing on specific demographics on your chosen platform.
Content marketing is the cornerstone of all marketing strategies in the digital age, and it takes time and resources to create a content plan which stands out amidst the noise of your competitors.
Recent reports show that around 64% of consumers click on Google Ads during an online shopping experience. These links that are clicked on are all PPC ad campaigns, and needless to say are strategically designed to improve your chances of gaining leads, traffic and conversions, as soon as your ad goes live.
What makes PPC an attractive approach over other marketing strategies? It’s simple, one of the main reasons that 34% of marketers in the industry believe paid search is the best and most effective options, is due to the fact it delivers tangible results in a short period of time. As soon as your ad is published, it will begin delivering to your selected platforms and appearing in the search results of your target audience.
Pay per click allows you to monitor your progress in real-time, providing you with updated reports daily. Measuring your results every day means you can be flexible with the content you are putting out there, and adapt your campaigns to optimise your ROI.
Increases the likelihood of your product or service being chosen over one of your competitors. Drives revenue.
You can reach your target consumer at the right time with the right ad.
No dependencies on SEO or Google algorithmic changes.
Unlike organic marketing efforts, with PPC you will be able to see tangible results very quickly.
You only pay when a user shows interest by clicking on your ad.
No dependencies on SEO or Google Algorithmic changes
Once we have set up your campaigns, they will require regular management and updates to ensure they continue performing effectively.
We will continuously analyse the performance of your account and make adjustments where and when required to optimise your campaigns.
Expand the reach of your PPC campaigns by adding keywords that are relevant to your business. This is primarily important to increase the search credibility of your business. Make sure that you have clearly defined goals (branding, conversions, leads etc) for your PPC campaigns.
Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend. Try adding negative keywords on daily basis, like when you log into your MCC - this will help you a lot in controlling ad spend, especially if you have a low budget.
Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review expensive, under-performing keywords and shut them off if necessary. Remember that maximum CPA is the maximum amount you are willing to pay for each conversion without getting into loss.
Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
Campaign settings can consume a lot of your budget if you have not set them up to align with your business goals. Make sure that your campaign is targeting only the locations, languages, network & devices that are relevant for your target market.
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Customer Service! Great communications. Experienced staff. I will be even happier if my invoices were halved :) But hey I can't complain too much when the engagement is to such a high-standard and I get what I pay for!Kiran Patel infoindiadirect.com
The technical understanding is good and the price is right. The project moved quickly once the resource was allocated and extra features were added at short notice. The developer was easy to work with and we have a good result.Tony Batchelar freespirityoga.co.uk
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